Online Continuing Education

Getting Better At Sales

Sales is challenging and can be difficult to get right. Knowing how to sell effectively and persuasively is not always easy, especially in a competitive market where you need to stand out. There are many sales professionals who struggle with their jobs and may even hate it from time to time. But there’s a reason why so many people want to become a salesperson—it’s because sales jobs are high-paying, have great benefits, and also offer opportunities for career growth. If you’re looking for a job that will give you the chance to grow personally and professionally while bringing in solid income, then becoming a sales rep could be your ideal career path. If you feel uninspired about your current role as an Account Executive or just need some ideas on how to improve your performance at work, check out these tips on how to get better at selling.


Build Relationships

This might seem like an obvious one, but it’s an essential skill for any sales rep. Good relationships with your clients and connections with colleagues will help you close deals and forge connections that will last for years. If you’re not already building relationships with clients, you need to start. It can be hard to know where and how to begin, but there are a few tried and true methods that any salesperson can use. Account Rep Meeting - Make sure that your team meets with each account rep at least once per month. These meetings are critical to building relationships. You need to know what is going on in their account and how you can help them succeed. Client Lunches - If you have a client that you want to build a stronger relationship with, you should invite them out to lunch. Make sure to let them know ahead of time that you are picking up the tab—that should go a long way toward making them like you.


Ask Questions

Asking questions is a great way to build a relationship with a client. It also helps you understand their needs, which is essential if you want to close the deal. You also want to make sure that you’re asking follow-up questions if one of your initial questions isn’t answered thoroughly enough. This shows that you’re invested in the conversation and care about finding the right solution for the client. Do you know what the client’s biggest pain points are? What about the problems their customers experience? You can’t sell a product that you know nothing about, so you want to make sure you’re asking plenty of questions to get to the root of what’s going on.


Know Your Product

This one might seem like a no-brainer, but it’s important. In order to sell a product, you need to know the product inside and out. This includes knowing why it exists and how it can be used to solve problems. If you’re trying to sell something and don’t know all the information, don’t be shy about asking someone else to help you out. You should be able to talk at length about the product and answer any questions that clients have about it. Your knowledge of the product is essential for building trust and showing that you know what you’re talking about.


Don’t Be a Stranger

You’re not going to close a single deal if you’re a stranger to the people you’re trying to sell to. It’s important to remember that you might have a title like “Account Executive” and a nice suit, but you’re still just a person. You have to put yourself out there and be comfortable talking to everyone—not just your direct reports. If you’re nervous about talking to a certain department or client, try and set up regular meetings with them. This will help you get over your fears and become better at selling to people.


Network, Network, Network

It’s easy to think about all of the things you need to do to close more deals and become a better salesperson, but where do you start? How do you get from where you are to being a top salesperson who is bringing in consistent sales and commission? Well, the best way is to network with other salespeople. When you’re out networking, make sure to exchange contact information with other salespeople. You can also ask to connect with them on social media platforms like LinkedIn. Having connections can help you find leads and also get advice on how to improve your selling skills. It also shows that you’re serious about your career and want to get better.


Summing Up

When you’re getting better at selling, remember that it is a process. You can’t just go into a meeting with a new client and expect to close the deal on your first try. It takes time to build trust and get comfortable in front of customers who have never heard of you before. There are many skills and traits that make for an ideal salesperson, but it’s important to remember that the most important thing is that you enjoy what you’re doing. If you’re not passionate about your product or service, it won’t matter how good you are at selling; you will succeed through the genuinely connected with the client. 

MTX provides solutions that will immediately grow your business, but be forewarned, they will push you out of your comfort zone

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